Immersive experiences and browser-based augmented reality
We design and build immersive experiences for museums, destinations, companies and events: web augmented reality that opens from a QR code with no app to install, virtual reality, 3D showrooms and configurators that work on smartphones and desktops.
Book a callWhat we solve
- Apps to download put visitors off: WebAR opens in the browser with one tap.
- Large, expensive or not-yet-built products are hard to show: 3D takes them anywhere, at real scale.
- Exhibitions and cultural routes struggle to speak to different audiences: interactive, multilingual content.
- Trade fairs and events last a few days: a web experience stays available afterwards.
Services and technologies
Web augmented reality (WebAR)
AR experiences opened from a QR code or link, on iOS and Android, with no install. Markers, surfaces and 1:1 scale placement.
Virtual reality
VR reconstructions and environments for headsets and the web, built with Unity 3D and WebXR.
3D showrooms and configurators
Products you can explore in 3D in the browser with Three.js and WebGL: rotation, exploded views, information hotspots.
Interactive cultural routes
Web apps for museums and destinations with NFC, multilingual audio guides and location-based content.
Selected projects
Web Experience
Cultural Invaders
NFC web app
Domenico Poloniato 100
Web app for the exhibition celebrating the centenary of ceramist Domenico Poloniato: an NFC system with audio guides in 5 languages to visit the exhibition in the parish church of Nove.
poloniato100.art ↗
AR web app
3D Industrial Model
Browser-based augmented reality web app, no install: customers and technicians place industrial components at 1:1 scale on a real surface, inspect them with rotation and zoom, explode them into individual parts and read technical data through interactive hotspots. Multi-tenant architecture with a dedicated catalogue and branding for each company.
modello3d.arweb.website ↗How we work
Discovery
A call to understand goals, audience, setting and the material you already have (3D models, CAD, photos, copy).
Concept and prototype
We define the experience and build a navigable prototype to validate the idea before full development.
Development
Modelling, development and optimisation for the real devices your audience uses.
Launch and support
Go-live, QR codes and launch material, monitoring and content updates.
Who we work with
Frequently asked questions
Do people need to install an app to use augmented reality?
No. Our WebAR experiences open in the smartphone browser, from a QR code or a link, with nothing to download.
Which devices do WebAR and Web3D experiences run on?
Recent iOS and Android smartphones and desktop browsers. VR experiences can also be designed for dedicated headsets.
How long does it take to build an immersive experience?
It depends on content and complexity. After the first call we propose a plan with phases and timing, often starting from a prototype.
Can you use the 3D models or CAD files we already have?
Yes. We start from your files and optimise them for the web, so they stay light and faithful to the original.
Do the experiences work in several languages?
Yes. We have built routes with audio guides in five languages: copy, audio and interface can all be localised.
How do you measure how visitors use it?
We add privacy-friendly access and interaction analytics, so you know how many people use the experience and how.
Have an immersive project in mind?
Tell us your goals and audience: we will tell you which technology makes sense and how to start.
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